My Story
Hello and welcome to Waterbaby Flowers. I’m Claire, owner of Waterbaby, a floral design studio in South Cambridgeshire, and a lover of flowers and the natural world for as long as I can remember.
What’s your earliest flower memory? I still remember my first time planting a hyacinth in primary school growing up in the north east and being blown away by the scent, colour and tiny vivid blue bell shaped florets. I also made rose petal perfume in my grandmas garden and breathed in the aromatic sweet peas that climbed up the garden wall. These happy memories have led these flowers to remain among my very favourites to this day.
How did you become a florist? After moving to London to pursue a career in the corporate IT world in my twenties I quickly realised it wasn’t right for me and took the plunge to indulge my desire to be more creative. I quit my job and trained at the world famous Jane Packer Flower School as a florist and instantly fell in love with floristry.
How did you come to start Waterbaby? After training, I worked as an apprentice for an event, wedding and hotel florist in London, then as an in house florist in a 5 star hotel in Barcelona. After returning to London I freelanced until I was ready to explore my own style and opened up my own business in 2005.
What services do you offer?
Seasonal Fresh and Dried Wreaths. Our absolute favourite thing to make and what we are best known for. Wreaths all year round please!
Seasonal bouquets and gifts. Whether for a special occasion or just to feel alive, flowers are always a good idea.
Installations for homes, parties, Christmas and special events. We will dress your dream space to impress completely bespoke to your needs.
Flower and wreath workshops. Learn something new or come back every year just for the fun we have. Come alone, come with friends, book a private class. The perfect way to spend a day.
New!! Waterbaby Scented Candles. Vegan soy candles designed and curated by Waterbaby and made from UK sourced sustainably made ingredients. Hand poured in small batches in our studio.
We also pop up at local farmers market to spend time meeting our customers and selling grab and go florals for instant happiness! Check our socials for dates.
Where are you based?
We are based from our flower studio in Ickleton, a beautiful village in the south Cambridgeshire countryside near to Saffron Walden and Cambridge. We cover the Cambridge, North Essex and Bishops Stortford area mostly but we are open to persuasion to travel. We also post some of our products UK wide. Check website for details.
What are your business values?
Freshness. Our ingredients are cut or bought to order so they have the longest possible vase life.
Natural Styling. We love wild, soft, garden style arrangements. Nothing too forced, we let the flowers take the lead.
Sustainability. We no longer use flower foam or single use plastics whenever possible. Doing our best to be kinder to our planet. Proud to be foam free.
Inclusivity. We care about neurodiversity, mental health, equality & LGBTQIA rights and above all kindness. Everyone is welcome.
If you have any questions at all, just drop me an email at clairesmo@hotmail.com
Welcome to Waterbaby!